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we're turning intimacy into wellness to help us all feel free to prioritise pleasure. that's why our products care for every body, mind and even the planet.
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"cecilie hjelmager and julie herskin met in London but it was in Copenhagen that they in 2020 created sitre with one purpose: better sex for all with better products for sex."
"sitre is the Danish disruptor in the world of sexual wellness. after feeling frustrated with the current state of intimacy products, founders Cecilie Hjelmager and Julie Herskin decided it was time to bring a gentle, honest take."
"in most showers there's one wash for the body and another for intimate areas. Danish sitre wants to combine the two with their shower care, which looks even makes it pretty enough to stand at the front of the bathroom shelf."
"why should a lube not be able to be displayed just like your other wellness products? and maybe it should be called something different than lube! that's what Danish sitre has provided with their sex gel."
"they want to put sex on the agenda as important and nurtured."
what you say
"we’ll never use another lube now because sitre is a cut above. it’s smooth and feels good and lasts longer. and it doesn’t make you feel sticky or like you immediately need to shower it off. better ingredients, totally worth it. and lovely packaging too!"
"everything feels very vulnerable after giving birth, so we use sitre's gel every time as it's just more nice - and we love it as it isn't sticky"
"I love shower care's texture. it's not too thick or thin and it feels smooth on the skin. the texture has definitely inspired exploring. and to get to know your body is such an important exercise - so this help has been really nice"
an honest, inclusive and caring take on intimacy
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