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"cecilie hjelmager and julie herskin met in London but it was in Copenhagen that they in 2020 created sitre with one purpose: better sex for all with better products for sex."
"in most showers there's one wash for the body and another for intimate areas. Danish sitre wants to combine the two with their shower care, which looks even makes it pretty enough to stand at the front of the bathroom shelf."
"they want to put sex on the agenda as important and nurtured."
"after feeling frustrated with the current state of intimacy products, founders cecilie hjelmager and julie herskin decided it was time to bring a gentle, honest take."
why sitre?
sitre was founded by julie herskin and cecilie hjelmager after experiencing firsthand how the industry was built on poor quality, taboos, and outdated stereotypes.
with sitre, we aim to help everyone naturally integrate intimacy into their lives with clean, body-safe, and nourishing products—designed for every body and mind.
we're all different, and our products are here to help you discover what feels truly, deeply good for you.
join us