"cecilie hjelmager and julie herskin met in London but it was in Copenhagen that they in 2020 created sitre with one purpose: better sex for all with better products for sex."

"sitre is the Danish disruptor in the world of sexual wellness. after feeling frustrated with the current state of intimacy products, founders Cecilie Hjelmager and Julie Herskin decided it was time to bring a gentle, honest take."

"in most showers there's one wash for the body and another for intimate areas. Danish sitre wants to combine the two with their shower care, which looks even makes it pretty enough to stand at the front of the bathroom shelf."

"why should a lube not be able to be displayed just like your other wellness products? and maybe it should be called something different than lube! that's what Danish sitre has provided with their sex gel."

"they want to put sex on the agenda as important and nurtured."