sitre was born in Denmark out of a need for modern-day sexiness for all humans - no matter gender, sexuality, age, body. that's why we tell stories and make products that bring an honest, nurturing and inclusive take on intimacy.
we work with the leading experts in Denmark, who are pioneering within natural skincare. we share the belief that simple is good - there is no need to add lots that are either not needed or simply bad for your body. the result is products full of simple and good ingredients. we're allergy-friendly, vegan, without any bad stuff such as glycerin, perfume or parabens.
our bottles are made from recycled plastic and our packaging and sizzle pack are FSC-certified.
we are cecilie hjelmager and julie herskin, the two founders behind sitre. we founded sitre as we simply didn't understand why the products we would use during sex made us feel less, wrong, unsexy. and why did they have to be hidden away? and the more research we did, the more we realised the products on the market just weren't of high quality.
since we couldn't find any products that had a much-needed honest, relatable and mindful take on sexiness, we decided it was time to give the industry an update. we partnered with the best skincare experts in Denmark and sitre was born and saw the light of day in February 2021.
we truly believe our experiences are shaped by the language and stories that exist around intimacy. that's we work hard to move away from pleasure being 'naughty' and dirty' and instead caring and kind.