sitre was born out of a need
sitre was born in denmark from a desire for a more honest, inclusive, and caring approach to intimacy.
we create products and share stories for everyone—regardless of sexuality, age, gender, or body. we're serious about feeling good, giving intimacy the respect it deserves with high-quality products and authentic storytelling.
why we founded sitre
we are cecilie hjelmager and julie herskin, the founders of sitre. our story began when julie needed to use a lubricant—a situation that brought feelings of shame for both her and her partner. the products available on the market only made things worse, feeling either vulgar or overly clinical, as if her body wasn’t functioning as it should. to add to the frustration, most were made with poor-quality ingredients.
cecilie, on the other hand, had never used a lubricant before, believing she “didn’t need it.” however, through her personal wellness journey, she discovered just how transformative intimacy can be for both the mind and body. today, cecilie understands that wellness products aren’t just for those who need them—they’re for anyone wanting to elevate and enhance their intimate moments.
together, we realised the industry lacked products with an honest, relatable, and mindful approach to confidence and connection. so, we decided it was time to give intimacy the update it deserved—and that’s how sitre was born.
our standards
we work with the leading experts in denmark to develop intimacy essentials that elevate the moments while caring for the skin because of nourishing, supportive and clean ingredients. they make intimacy feel like wellness.
our intimacy products are produced in europe, allergy-friendly, vegan, pH-balanced, dermatologically and without any disrupting ingredients such as glycerin, perfume or parabens.
our bottles are made from recycled plastic and our packaging and sizzle pack are FSC-certified.